Who Should Read This Book?

Knowing how to make effective cold calls is important for anyone in sales or marketing, or in the executive suite. "The Most Powerful Weapon in Your Marketing Arsenal" was written with three types of readers in mind:

• If you are a salesperson who has to generate their own appointments, or a professional B2B telemarketer who generates leads for other salespeople, this book will provide you with a set of specific skills and tactics that will enable you to generate as many qualified leads and appointments as you need. In it you will learn how to produce better quality leads, in less time and with less effort, than with any other technique.
  
  
• If you are a salesperson for whom someone else generates leads (such as a professional B2B telemarketer,) this book will enable you to better guide and support their efforts, and make better use of the leads they give you, resulting in more and better sales, with shorter sell-cycles and with higher close rates.
  
  
• And if you are a Sales or Marketing Manager, or Senior Executive who is responsible for revenue production, and who needs a steady in-flow of good sales leads to meet your sales objectives, this book will give you specific strategic guidance that can help you design more effective campaigns, and manage and support them – and your salespeople – more effectively, leading to more revenue, better performance, higher market share, and greater customer satisfaction and ROI.