Is B2B Cold-Calling a "Numbers Game?"

How could B2B cold-calling possibly be a numbers game? Think about it:

• If your job is to get appointments with the CFOs of the Fortune 100, and you go through the list and don't get any appointments, can you really ask for another list? (Hint: There is only one Fortune 100.)
  
  
• If you get blocked by a gatekeeper: If you keep calling her, aren't you just going to annoy her?
  
  
• If you fail to get an appointment with an executive because he likes his current vendor, do you really think that calling him every three months is going to get him change his mind?
  
  
• If you have only one day a week available to make cold calls, and you're not getting enough appointments: Can you realistically add another day to the week without dropping something else?
  
  
• And if you're not getting any appointments, do you really think that dialing faster, or more, is going to help?

Successful cold-calling takes effort, but the quality of your call counts a lot more than the quantity. Read "The Most Powerful Weapon in Your Marketing Arsenal" and find out how to get more appointments in LESS time – and win the game.